Introduction
McDonald’s Europe set up the McDonald’s Agricultural Assurance Programme (MAAP) to help give us greater oversight over every aspect of how our food is produced on the farm.
McDonald’s Agricultural Assurance Programme
MAAP is a rigorous programme with stringent rules on how we manage food safety and quality and support sustainable and ethical agriculture. We focus on six key areas:
- Environment
- Agricultural practices
- Animal welfare
- Animal health
- Transparency
- Genetics.
Through MAAP, we, along with our suppliers, can implement the highest standards in food production so that you can enjoy your fresh and tasty McDonald’s meal in confidence.