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Sources for referenced facts in our current Wraps TV Advertisement

Lunch. From the bygone word ‘Luncheon’.

From source: https://en.oxforddictionaries.com/definition/luncheon

"Origin -Late 16th century"

Meaning ‘hunk of bread or cheese’

From source: https://www.etymonline.com/search?q=luncheon

500 years on, 40% of us still choose a sandwich.

From source: https://www.rte.ie/lifestyle/food/2018/0123/935407-ireland-drinks-15-million-cups-of-tea-every-day/

And cheese is still the favourite, along with ham.

Trev says: Tuna’s third, mind.

From source: https://www.irishmirror.ie/whats-on/comedy-news/new-irish-slang-book-reveals-8968280

From source: https://www.independent.ie/life/food-drink/food-news/irelands-favourite-sandwich-is-not-what-you-think-it-is-36127997.html

Every lunch hour…

…we eat 300,000 bowls of soup.

The article states that 45% of us have soup throughout the course of a typical week.

Population of Ireland is 4.78 million, 45% of that is 2.15 million, divided by 7 is 307,542

From source: https://www.checkout.ie/retail-intelligence/two-thirds-adults-eat-sandwiches-lunch-least-week-39314

… 500,000 baked beans

According to Heinz, 9,446,718 units of baked beans are sold every year in Ireland. (https://fact.cat/which-country-consumes-the-most-baked-beans/)

9,446,718 / 365 = 25,881.42 (beans sold per day)

25,881.42 / 24 = 1,078.40 (beans sold per hour)

According to Heinz there is 465 beans per standard 415g can. https://www.heinz.co.uk/FAQs

1,078 x 465 = 501,452 beans every hour (avg.)

From source: https://fact.cat/which-country-consumes-the-most-baked-beans/

…And 61% of us have the same lunch. Every. Single. Day.

From source: Omnibus survey conducted by Populus.


Survey independently conducted with question asked by Populus.

Sample size 1007
Male 493
Female 514

So, come on, liven lunch up with the McDonald’s big flavour wraps?

Try the new Hot Cajun Chicken One, and Live Your Best Lunch.